Celebrate the Year of the Dragon
February 17-18, 2024
Lunar New Year Houston

@ Viet Hoa Center
8300 W. Sam Houston Parkway at Beechnut

Sponsored in part by The Strake Foundation

Join our New Year celebration

Event Sponsors

2024 Sponsorship Opportunities

SPECIAL Sponsors – Donate $25+ by PayPal
Special Sponsor Form

Become a Friend of the Lunar New Year Houston’s Celebration!
Every donation helps us to keep this event FREE for the community!


EVENT Sponsors: $2,000 – $2,500 (Available)
Event Sponsor Form

SIGNATURE Sponsors:  $20,000  (Available)
Signature Sponsor Form


Sponsorship Benefits

  • Direct Exposure to 60,000 + Attendees
    Greater Houston Asian Markets
  • Logo & Web Hyperlink Posted 12 Months
  • On-Stage Sponsor Credit Promotion
  • Sponsor Brand Banner – Prominent Venue Space
  • Sponsor Credit – All Media Promotions
  • Sponsor Booths – Premium Venue Locations
    10’ x 10’ Covered Booth Available w/ or w/o Power

Event Audience

  • Greater Houston’s Asian Market
  • Highest Consumer Concentration in Texas & Southern U.S.
  • All Generations – Kids, Students, Elders, Moms & Dads
  • 1st, 2nd & 3rd Generation, Immigrant and International Audiences
  • Motivated by Brand Awareness Messaging
  • Family & Business Focus
Children's Martial Arts in Houston

Houston’s Signature Pan Asian New Year Celebration!

Celebrating our Authentic 2,000 Year-Old New Year Tradition!
  • Largest Asian Event in Texas: 60,000+ Visitors
  • Free Admission:  2-Day Outdoor Event
  • City’s Lunar New Year Season’s Grand Finale
  • 100 Lions & Dragons + 1 million Lucky Red Firecrackers “ROAR!”
  • Music, Dance, Martial Arts & KidZone
  • Delectable Edibles & Fantastic Family Fun!
  • Exceptional Branding Opportunity