Celebrate the Year of the Dragon
February 17-18, 2024
Lunar New Year Houston
@ Viet Hoa Center
8300 W. Sam Houston Parkway at Beechnut
Sponsored in part by The Strake Foundation
Join our New Year celebration

Event Sponsors
2024 Sponsorship Opportunities
SPECIAL Sponsors – Donate $25+ by PayPal
Special Sponsor Form
Become a Friend of the Lunar New Year Houston’s Celebration!
Every donation helps us to keep this event FREE for the community!
EVENT Sponsors: $2,000 – $2,500 (Available)
Event Sponsor Form
SIGNATURE Sponsors: $20,000 (Available)
Signature Sponsor Form
Sponsorship Benefits
- Direct Exposure to 60,000 + Attendees
Greater Houston Asian Markets - Logo & Web Hyperlink Posted 12 Months
www.LunarNewYearHouston.com - On-Stage Sponsor Credit Promotion
- Sponsor Brand Banner – Prominent Venue Space
- Sponsor Credit – All Media Promotions
- Sponsor Booths – Premium Venue Locations
10’ x 10’ Covered Booth Available w/ or w/o Power
Event Audience
- Greater Houston’s Asian Market
- Highest Consumer Concentration in Texas & Southern U.S.
- All Generations – Kids, Students, Elders, Moms & Dads
- 1st, 2nd & 3rd Generation, Immigrant and International Audiences
- Motivated by Brand Awareness Messaging
- Family & Business Focus

Houston’s Signature Pan Asian New Year Celebration!
Celebrating our Authentic 2,000 Year-Old New Year Tradition!
- Largest Asian Event in Texas: 60,000+ Visitors
- Free Admission: 2-Day Outdoor Event
- City’s Lunar New Year Season’s Grand Finale
- 100 Lions & Dragons + 1 million Lucky Red Firecrackers “ROAR!”
- Music, Dance, Martial Arts & KidZone
- Delectable Edibles & Fantastic Family Fun!
- Exceptional Branding Opportunity